Research has shown that using sex or nudity in an advertisement increases viewer attention, but brand recall is lower.
Correct Answer:
Verified
Q17: The Dockers for Women line was launched
Q18: Almost every product can be advertised using
Q19: The most common emotional appeals focus on
Q20: Fear appeals work because they increase viewer's
Q21: Many viewers will remember an ad with
Q23: While the sex appeal can be used
Q24: Music is an important component of broadcast
Q25: Rational appeals are used in many advertisements,
Q26: A rational appeal is an effective means
Q27: Message strategies fall into three categories: cognitive,
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