Institutional advertising is an advertisement designed to
A) promote a particular brand with little or no information in the advertisement
B) build the corporate reputation or develop goodwill for the corporation
C) compare the featured brand with another brand, named or implied
D) build primary demand for an institution
Correct Answer:
Verified
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Q62: Media service companies
A) specialize in producing the
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A) specialize in producing the
Q64: With most products in the _ stage
Q65: Advertising agencies can typically provide all of
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