In terms of ad appeal, both _____ have a strong intrusion value and can capture the attention of an individual who is not paying any attention to the TV or to the radio.
A) emotional and fear
B) humor and sex
C) humor and music
D) rational and emotional
Correct Answer:
Verified
Q75: Dockers for Women launched a "Three fits
Q76: The advertising appeal is the
A) presentation of
Q77: The primary goal of an emotional appeal
Q78: The most common emotional appeals focus on
A)
Q79: Research has shown that sex and nudity
Q81: The premise of a(n) _ appeal is
Q82: The message strategy is
A) the presentation of
Q83: A cognitive message strategy is
A) the presentation
Q84: An affective message strategy is
A) the presentation
Q85: A conative message strategy is
A) the presentation
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