A Purina advertisement shows small puppies being loved by children to present the importance of having the right puppy food. Such an ad is using a(n) _____ message strategy.
A) affective
B) cognitive
C) conative
D) emotional
Correct Answer:
Verified
Q84: An affective message strategy is
A) the presentation
Q85: A conative message strategy is
A) the presentation
Q86: The goal of using a cognitive message
Q87: If an advertisement for milk presents information
Q88: Affective message strategies tend to be used
Q90: An advertisement for Purina Dog food has
Q91: In terms of advertising execution, animation
A) involves
Q92: In terms of advertising execution, the slice-of-life
Q93: In terms of advertising execution, the lifestyle
Q94: In terms of advertising execution, the testimonial
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