Of the following media time/space, the most expensive in terms of relative cost for advertising is _____, at $66.57 per thousand.
A) prime time on television
B) early evening news on television
C) full page color ad in magazines
D) daily circulation of a newspaper
Correct Answer:
Verified
Q110: Assuming each Nielsen rating equals 1,102,000 households.
Q111: Assuming each Nielsen rating equals 1,102,000 households,
Q112: If the cost of a 30-second advertisement
Q113: The largest percentage of radio ads, 67
Q114: The media that offers the advantage of
Q116: Most television ads, 91.4%, are _ in
Q117: Of the following print media, the one
Q118: Major advantages of billboards are
A) long life
Q119: In terms of sponsorships, the highest percentage
Q120: Crisis management involves
A) refuting charges made against
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