In selecting an advertising agency based on the size of the agency criterion, a good rule of thumb to follow is that the account should be large enough for an advertising agency that it would be important to them.

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In selecting an advertising agency based on the size of the agency criterion, a good rule of thumb to follow is that the account should be large enough for an advertising agency that it would be important to them but small enough that if lost, it will not adversely affect the agency.

In Selecting an Advertising Agency Based on the Size of the Agency