Companies that specialize in the production of advertisements, such as producing TV ads, are called
A) media services companies
B) media production companies
C) advertising agencies
D) public relations agencies
Correct Answer:
Verified
Q158: Advertisers have to be careful with comparative
Q159: Comparative advertising appears to be the most
Q160: Advertising designed to build the corporate reputation
Q161: Public service advertisements would be an example
Q162: Agencies that specialize in negotiating and purchasing
Q164: The key for advertising agencies in using
Q165: As companies move towards an IMC approach
Q166: All of the following are services an
Q167: All of the following should be used
Q168: In selecting an advertising agency, the relevant
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