In selecting an advertising agency, a conflict of interest would arise when the advertising agency being considered
A) would have represented direct competitors in the past but no longer has any of the accounts
B) has no relevant experience in the product category
C) represents other brands or divisions within the firm's business
D) also represents a direct competitor
Correct Answer:
Verified
Q164: The key for advertising agencies in using
Q165: As companies move towards an IMC approach
Q166: All of the following are services an
Q167: All of the following should be used
Q168: In selecting an advertising agency, the relevant
Q170: One measure of an advertising agency's creative
Q171: In the advertising industry, the representative for
Q172: In an advertising agency, the person who
Q173: The creative design process for an advertisement
Q174: The initial information needed by a creative
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents