The most prominent appeal used in the business-to-business sector and in print ads is
A) emotional
B) fear
C) humor
D) rational
Correct Answer:
Verified
Q184: Of the advertising appeals listed below, the
Q185: The ability for an ad to break
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q188: Music appeals are effective because
A) they hold
Q190: If a person is interested in purchasing
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
Q194: When using a(n) _ message strategy, creatives
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