If a person is interested in purchasing a particular product, the most effective appeal would be the _____ appeal because consumers will stop and pay attention to the ad.
A) emotional
B) sex
C) humor
D) rational
Correct Answer:
Verified
Q185: The ability for an ad to break
Q186: The danger of using a humor appeal
Q187: While research has shown that using a
Q188: Music appeals are effective because
A) they hold
Q189: The most prominent appeal used in the
Q191: The primary tactic an advertisement will use
Q192: _ message strategies are the presentation of
Q193: In an advertisement that focuses on key
Q194: When using a(n) _ message strategy, creatives
Q195: _ message strategies are designed to invoke
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