Advertising on radio offers all of the following advantages except
A) high recall potential
B) segmented target audiences
C) high reach
D) flexibility and short lead time in ad production
Correct Answer:
Verified
Q212: The primary disadvantage of advertising on television,
Q213: In a series of 8-10 television ads
Q214: Advertising on television offers all of the
Q215: The average cost of a 30-second ad
Q216: Advertising on television has all of the
Q218: Advertising on radio has all of the
Q219: Retailers rely heavily on _ because they
Q220: The media that offers advertisers the highest
Q221: In terms of total net U.S. revenue,
Q222: Advertising in magazines offers all of the
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