The key functions of the marketing department include all of the following except
A) sending new product introduction announcements to customers
B) monitoring internal and external publics
C) promoting sponsorships, event marketing efforts, cause-related marketing programs, and other image building activities
D) reacting to any news or emergency that may occur which impacts the firm and/or its IMC effort
Correct Answer:
Verified
Q226: Outdoor advertising offers all of the following
Q227: Outdoor advertising has all of the following
Q228: _ involves a company paying a fee
Q229: One of the most successful sponsorships has
Q230: The public relations department is responsible for
Q232: Advertising designed to promote a firm's brands
Q233: An advertisement designed to promote a particular
Q234: An advertisement designed to provide the audience
Q235: An advertisement designed to persuade viewers' thinking
Q236: An advertisement designed to build primary demand
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