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The Key Functions of the Marketing Department Include All of the Following

Question 231

Multiple Choice

The key functions of the marketing department include all of the following except


A) sending new product introduction announcements to customers
B) monitoring internal and external publics
C) promoting sponsorships, event marketing efforts, cause-related marketing programs, and other image building activities
D) reacting to any news or emergency that may occur which impacts the firm and/or its IMC effort

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