Sales, or consumer, promotions are directed toward channel members to encourage them to purchase, stock, or push products through the channel.
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Q4: Multi-channel marketing is the marketing of a
Q5: Advertising is any form of paid communications
Q6: Public relations addresses internal issues an organization
Q7: Trade promotions are incentives to encourage end-users
Q9: Database marketing is the collection, analysis, and
Q10: Advertising has a major advantage in that
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