In terms of stimulating trial, trade promotions are relatively ineffective because wholesalers and retailers are reluctant to try a new product unless they know consumers are willing to buy it.

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In terms of stimulating trial, trade promotions are relatively ineffective because wholesalers and retailers are reluctant to try a new product unless they know consumers are willing to buy it. Firms need to use sales promotions to entice consumers to try a new product.

In Terms of Stimulating Trial, Trade Promotions Are Relatively Ineffective