Traditionally, the promotional mix included all of the following except
A) direct marketing
B) advertising
C) sales, or consumer, promotion
D) personal selling
Correct Answer:
Verified
Q55: Sales, or consumer, promotions refer to
A) incentives
Q56: Trade promotions refer to
A) incentives to encourage
Q57: Personal selling refers to
A) incentives to encourage
Q58: Database marketing refers to
A) the collection, analysis,
Q59: Direct marketing refers to
A) the collection, analysis,
Q61: Traditionally, the promotional mix included all of
Q62: All of the following situations would normally
Q63: A retailer is offered a free case
Q64: A coupon for $2.00 off a medium-size
Q65: The amount of money spent on trade
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