In Evaluating Advertising, Concept Tests Are Evaluations

In evaluating advertising, concept tests are evaluations

A) of the content or concept of an advertisement and its potential impact on viewers conducted in the very early stages of ad development
B) of completed or nearly completed advertisements
C) whereby participants are asked about their recall of specific advertisements
D) of new advertisements conducted the day after they appear and where respondents are asked about what they remember from the ads viewed the day before