Because of intense competition among manufacturers for retail shelf space, consumer promotions have become extremely important in the marketing of products.
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Q122: IMC involves communicating to four primary groups:
Q123: Publicity is usually an outcome of public
Q124: It is the responsibility of the marketing
Q125: Sales promotions are often called consumer promotions.
Q126: Both sales (or consumer) promotions and trade
Q128: According to a recent poll by Gallup,
Q129: According to the American Productivity & Quality
Q130: According the American Productivity & Quality Center
Q131: According to the customer value concept, not
Q132: In the communications model presented in the
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