For long-term survival, brands must develop a certain level of brand parity that allows them to stand apart from competitors.

Name: For long-term survival, brands must develop a certain level of brand parity that allows them to stand apart from competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

For long-term survival, brands must develop a certain level of brand equity (not parity) that allows them to stand apart from competitors and be attractive to consumers.

For Long-Term Survival, Brands Must Develop a Certain Level of Brand