The GIMC approach is easier to use if a company has adopted the adaptation approach to international expansion, but it can also be used with the standardization approach.

Name: The GIMC approach is easier to use if a company has adopted the adaptation approach to international expansion, but it can also be used with the standardization approach.
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The GIMC approach is easier to use if a company has relied on standardization because the same approach is used in every country and market.

The GIMC Approach Is Easier to Use If a Company