The direct communication approach between the buyer and the seller with the express purpose of selling a product is
A) advertising
B) promotions
C) public relations
D) personal selling
Correct Answer:
Verified
Q155: Incentives used to encourage end-users to purchase
Q156: Incentives directed towards channel members to encourage
Q157: Coupons, premiums, sweepstakes, and contests are examples
Q158: The redemption rate for coupons is approximately
A)
Q159: Manufacturers, on the average, spend approximately _
Q161: In terms of the audience of the
Q162: In terms of the message of the
Q163: In terms of costs of the major
Q164: The collection, analysis, and use of large
Q165: The promotion of a product directly from
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