In terms of the message of the major forms of marketing communications, _____ is the only form of communicating where the message is designed specifically for each buyer.
A) advertising
B) publicity
C) personal selling
D) consumer (or sales) promotions
Correct Answer:
Verified
Q157: Coupons, premiums, sweepstakes, and contests are examples
Q158: The redemption rate for coupons is approximately
A)
Q159: Manufacturers, on the average, spend approximately _
Q160: The direct communication approach between the buyer
Q161: In terms of the audience of the
Q163: In terms of costs of the major
Q164: The collection, analysis, and use of large
Q165: The promotion of a product directly from
Q166: According to the American Productivity & Quality
Q167: According to the American Productivity & Quality
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