According to the American Productivity & Quality Center (APQC), the First

According to the American Productivity & Quality Center (APQC) , the first stage of developing an IMC system should include all of the following except

A) collect intensive information about customers and use it to develop marketing programs
B) bring all of the company's brands and divisions under central control
C) ensure that every form of external communications has the same message and look
D) ensure that all materials directed to customers utilize the same logos and themes