According to the American Productivity & Quality Center (APQC), the Second

According to the American Productivity & Quality Center (APQC) , the second stage of developing an IMC system should include all of the following except

A) intensive information about the firm's customers is collected
B) information collected about customers is used to develop marketing programs
C) consideration is given to developing marketing messages that customers want to hear, where they want to hear it, and when they want to hear it
D) databases are developed to ensure every customer and stakeholder is receiving the same message