According to the American Productivity & Quality Center (APQC), the Third

According to the American Productivity & Quality Center (APQC) , the third stage of developing an IMC system should include all of the following except

A) intensive information about customers is collected
B) information about customers is used to make product and promotion decisions
C) databases are developed to include every customer's activities, purchases and interactions with the company
D) information technology becomes prominent and is applied to IMC programs