In the model of communication presented in the textbook, the _____ is the organization that originates a marketing communication.
A) source
B) encoding
C) medium
D) audience
Correct Answer:
Verified
Q167: According to the American Productivity & Quality
Q168: According to the American Productivity & Quality
Q169: According to the American Productivity & Quality
Q170: Using the customer value concept, organizations can
Q171: The channel of communication contains _ sequential
Q173: In the communications model presented in the
Q174: In the communications model presented in the
Q175: In terms of the communication model presented
Q176: In the communication model presented in the
Q177: In terms of the communication model presented
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