In terms of the AIDA concept, before a business or consumer can be influenced to make a purchase, the first step that must be accomplished is
A) to build an interest in the product
B) to get the audience's attention
C) to develop some type of marketing communication
D) to decide on the proper medium for reaching the target business or consumer
Correct Answer:
Verified
Q176: In the communication model presented in the
Q177: In terms of the communication model presented
Q178: In the communications model presented in the
Q179: If someone is talking to another person
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Q182: Approximately _ percent of marketing dollars are
Q183: In terms of marketing expenditures, approximately _
Q184: The breakdown of marketing expenditures for advertising,
Q185: In terms of the communication mix, business-to-business
Q186: In terms of the communication mix, consumer
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