Advertising is difficult to evaluate for all of the following reasons except
A) it is difficult to determine who the target market is for a particular advertisement
B) the impact of advertising is often delayed
C) it takes time to move consumers from the attention stage to the action stage (AIDA concept)
D) advertising is often used to accomplish objectives that are not directly related to sales
Correct Answer:
Verified
Q209: In developing the communications budget, firms using
Q210: The _ method of developing a communications
Q211: In highly intensive markets, firms will often
Q212: In developing the communications budget using the
Q213: The method used by many small and
Q215: In evaluating advertising, _ is used before
Q216: In evaluating advertising effectiveness, _ is used
Q217: If individuals are called the day after
Q218: If individuals are called the day after
Q219: In evaluating advertising effectiveness, _ are conducted
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