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Match the Statements with the Correct Element of the Channel

Question 234

Multiple Choice

Match the statements with the correct element of the channel of communications:
-The process of transposing the objective or goal of a marketing communications concept into an actual marketing communication piece, such as an advertisement.


A) source
B) encoding
C) message
D) medium
E) decoding
F) audience
G) feedback
H) noise

Correct Answer:

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