Customer retention adds value to a company's profit at exponential rates. For example, a 2 percent increase in retention can yield a 6 percent increase in a company's current value.

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Customer retention adds value to a company's profit at exponential rates. For example, a 2 percent increase in retention can yield a 6 percent increase in a company's current value because current customers cost less to service and normally purchase more products.

Customer Retention Adds Value to a Company's Profit at Exponential