In terms of price variability and marketing strategy, no-haggle pricing is a strategy that is aimed at consumers who are averse to negotiations but who want, nevertheless, to have some sort of low price guarantee.

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No-haggle pricing is designed to appeal to consumers who dislike negotiating by offering a straightforward, low price, often with a guarantee that it is competitive.

In Terms of Price Variability and Marketing Strategy, No-Haggle Pricing