Competition-base pricing takes into consideration _____ as the fundamental component of the pricing decision.
A) customers' perceptions of value
B) merchandise, service, and overhead costs
C) competitors' prices
D) all of the above

Question

Quizplus · Accepted Answer

Competition-based pricing primarily focuses on setting prices based on competitors' prices rather than customer perceptions or costs.

Competition-Base Pricing Takes into Consideration _____ as the Fundamental Component