_____ occurs when a particular model of a product is advertised at a low price, however, when the customer arrives, the store tells customers the advertised product is sold out and attempts to persuade them to purchase a higher-priced model.
A) Predatory pricing
B) Dumping
C) Bait-and-switch
D) Price confusion

Question

Quizplus · Accepted Answer

Bait-and-switch is a deceptive marketing tactic where a product is advertised at a low price to attract customers, but they are then persuaded to buy a more expensive item when the advertised product is unavailable.

_____ Occurs When a Particular Model of a Product Is