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In the General Merchandise Retailing Category, Category Specialists

Question 48

Multiple Choice

In the general merchandise retailing category, category specialists


A) offer a narrow product line and deep assortment
B) are large discount stores that carry a narrow variety of merchandise and a wide assortment
C) offer a broad variety of goods and deep assortments
D) are situated at the end or corner positions in a mall to generate consumer traffic for the stores situated in-between

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