Specialty stores are expanding and taking market share away from traditional department stores because specialty stores
A) can sell merchandise cheaper
B) have a lower logistics cost due to concentrating merchandise into a narrower product line
C) offer a greater depth of merchandise within a product category
D) all of the above

Question

Quizplus · Accepted Answer

Specialty stores focus on a specific category, allowing them to offer a greater depth of merchandise within that category, which attracts customers looking for specialized products.

Specialty Stores Are Expanding and Taking Market Share Away from Traditional