In terms of perishability of a service, when demand exceeds capacity potential revenue is lost.
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Q6: In terms of service characteristics, variability refers
Q7: In terms of service characteristics, perishability refers
Q8: In terms of service characteristics, inseparability refers
Q9: The intangibility characteristic of a service makes
Q10: In terms of perishability of a service,
Q12: To reduce the importance of the customer-employee
Q13: Customizing a service to meet the need
Q14: During the pre-purchase phase of the purchase
Q15: The actual interaction between the service provider
Q16: A customer's level of satisfaction or dissatisfaction
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