Customizing a service to meet the need of a particular customer cannot be used to reduce the negative impact of the variability characteristic of a service.
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Q8: In terms of service characteristics, inseparability refers
Q9: The intangibility characteristic of a service makes
Q10: In terms of perishability of a service,
Q11: In terms of perishability of a service,
Q12: To reduce the importance of the customer-employee
Q14: During the pre-purchase phase of the purchase
Q15: The actual interaction between the service provider
Q16: A customer's level of satisfaction or dissatisfaction
Q17: For most purchase decisions, external factors are
Q18: In high involvement purchases, consumers spend considerably
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