The actual interaction between the service provider and the customer is called the service pre-purchase phase.
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Q10: In terms of perishability of a service,
Q11: In terms of perishability of a service,
Q12: To reduce the importance of the customer-employee
Q13: Customizing a service to meet the need
Q14: During the pre-purchase phase of the purchase
Q16: A customer's level of satisfaction or dissatisfaction
Q17: For most purchase decisions, external factors are
Q18: In high involvement purchases, consumers spend considerably
Q19: For services, service distribution is the availability
Q20: The uncertainty component of risk is the
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