The uncertainty component of risk is the degree of importance or danger of the service outcome.
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Q15: The actual interaction between the service provider
Q16: A customer's level of satisfaction or dissatisfaction
Q17: For most purchase decisions, external factors are
Q18: In high involvement purchases, consumers spend considerably
Q19: For services, service distribution is the availability
Q21: The uncertainty component of risk is the
Q22: To reduce the uncertainty component of purchase
Q23: Reducing the consequence component of risk can
Q24: During the service encounter, the service environment
Q25: Through blueprinting a service operation, a firm
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