The uncertainty component of risk is the probability that a particular outcome or consequence will occur.
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Q16: A customer's level of satisfaction or dissatisfaction
Q17: For most purchase decisions, external factors are
Q18: In high involvement purchases, consumers spend considerably
Q19: For services, service distribution is the availability
Q20: The uncertainty component of risk is the
Q22: To reduce the uncertainty component of purchase
Q23: Reducing the consequence component of risk can
Q24: During the service encounter, the service environment
Q25: Through blueprinting a service operation, a firm
Q26: In service encounters where service personnel and
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