To reduce the uncertainty component of purchase risk, service firms must reduce the actual probability of a service failure or poor service performance.

Name: To reduce the uncertainty component of purchase risk, service firms must reduce the actual probability of a service failure or poor service performance.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

To reduce the uncertainty component of purchase risk, service firms must reduce the actual probability or the perceived probability of a service failure or poor service performance.

To Reduce the Uncertainty Component of Purchase Risk, Service Firms