Because of the service characteristic of _____, what transpires during the service encounter phase of the service purchase process has a significant impact on how customers evaluate the quality of the service.
A) intangibility
B) perishability
C) inseparability
D) variability
Correct Answer:
Verified
Q159: The service characteristic which would have the
Q160: The service characteristic which is most affected
Q161: To reduce the negative impact of variability
Q162: During the _ of the service purchase
Q163: In terms of the service purchase process,
Q165: In terms of the service purchase process,
Q166: Factors that impact consumers during the pre-purchase
Q167: For most purchases of a service, _
Q168: Of the internal factors that impact the
Q169: In purchasing a service, consumers rely more
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