In terms of the service purchase process, during the _____, customers make evaluations of the quality of service, their level of satisfaction and dissatisfaction, and future purchase intentions.
A) pre-purchase phase
B) purchase phase
C) service encounter
D) post-purchase phase
Correct Answer:
Verified
Q160: The service characteristic which is most affected
Q161: To reduce the negative impact of variability
Q162: During the _ of the service purchase
Q163: In terms of the service purchase process,
Q164: Because of the service characteristic of _,
Q166: Factors that impact consumers during the pre-purchase
Q167: For most purchases of a service, _
Q168: Of the internal factors that impact the
Q169: In purchasing a service, consumers rely more
Q170: In terms of perceived purchase risk, _
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