Factors that impact consumers during the pre-purchase phase of a service purchase include all of the following except
A) a consumer's internal factors
B) the level of variability of the service
C) perceived purchase risk
D) firm-produced marketing communications
Correct Answer:
Verified
Q161: To reduce the negative impact of variability
Q162: During the _ of the service purchase
Q163: In terms of the service purchase process,
Q164: Because of the service characteristic of _,
Q165: In terms of the service purchase process,
Q167: For most purchases of a service, _
Q168: Of the internal factors that impact the
Q169: In purchasing a service, consumers rely more
Q170: In terms of perceived purchase risk, _
Q171: In terms of perceived purchase risk, _
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