Of the internal factors that impact the purchase decision of a service, the most important element in most purchase situations is
A) a person's past experience
B) an individual's particular needs and wants
C) expectations of service alternatives
D) level of purchase involvement
Correct Answer:
Verified
Q163: In terms of the service purchase process,
Q164: Because of the service characteristic of _,
Q165: In terms of the service purchase process,
Q166: Factors that impact consumers during the pre-purchase
Q167: For most purchases of a service, _
Q169: In purchasing a service, consumers rely more
Q170: In terms of perceived purchase risk, _
Q171: In terms of perceived purchase risk, _
Q172: _ risk is the chance that the
Q173: _ risk is the amount of monetary
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