In Purchasing a Service, Consumers Rely More on Word-Of-Mouth Communication

In purchasing a service, consumers rely more on word-of-mouth communication than company sponsored marketing information because

A) word-of-mouth communications are easier to obtain
B) company sponsored marketing information is hard to understand
C) word-of-mouth communications are viewed by consumers as being more reliable than company sponsored marketing communications
D) of the social influence of word-of-mouth communications