In terms of perceived purchase risk, _____ is the probability that a particular outcome or consequence will occur.

Name: In terms of perceived purchase risk, _____ is the probability that a particular outcome or consequence will occur.
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Question

Quizplus · Accepted Answer

In terms of perceived purchase risk, uncertainty is the probability that a particular outcome or consequence will occur while consequences is the degree of importance or danger of the outcome itself.

In Terms of Perceived Purchase Risk, _____ Is the Probability