Question 1

The components of the customer value package are price, technical service quality, functional service quality, and distribution.

Accepted Answer

The components of the customer value package are price, technical service quality, functional service quality, and firm or brand image.

Question 2

All of the following would be examples of a pure service except

Accepted Answer

A computer is a tangible product, not a service, while the other options are examples of services.

Question 3

All of the following would be examples of a pure good except

Accepted Answer

Automobile repair is a service, not a good.

Question 4

The gross domestic product (GDP) is the sum of

Accepted Answer

he gross domestic product (GDP) is the sum of all goods and services produced with the boundaries of a country, regardless of who owns the company producing the goods or services.

Question 5

The sum of all goods and services produced within the boundaries of a country is the

Accepted Answer

Gross Domestic Product (GDP) measures the total value of all goods and services produced within a country's borders.

Question 6

The service sector in the United States accounts for _____ percent of the country's GDP and 77 percent of the total U.S. employment.

Accepted Answer

The service sector in the United States accounts for approximately 78.6 percent of the country's GDP, reflecting its significant contribution to the economy and employment.

Question 7

The service sector in the United States accounts for 78.6 percent of the country's GDP and _____ percent of the total U.S. employment.

Accepted Answer

The service sector in the United States accounts for approximately 77 percent of the total U.S. employment, reflecting its significant role in the economy.

Question 8

The GDP of France would include

Accepted Answer

The GDP of France would include all goods and services that are produced in France regardless of the nationality of the company producing the goods or services.

Question 9

The fastest growth service areas in the United States will be in all of the following areas except

Accepted Answer

The answer of The fastest growth service areas in the...

Question 10

The service sector's rapid growth in the United States is primarily due to the shift from a manufacturing-based economy to a services-oriented economy. The major stimulus to this shift is the movement to an information age spurred by

Accepted Answer

The service sector's rapid growth in the United States is primarily due to the shift from a manufacturing-based economy to a services-oriented economy. The major stimulus to this shift is the movement to an information age spurred by the computer and advances in telecommunications that allow for faster movement of information.

Question 11

All of the following are factors that have contributed to the growth of the services sector except

Accepted Answer

A younger population typically does not directly contribute to the growth of the services sector. Instead, factors like increased leisure time, higher per-capita income, and changing social and cultural values are more directly linked to the expansion of services.

Question 12

All of the following are factors that have contributed to the growth of the services sector except

Accepted Answer

Factors that have contributed to the growth of the services sector include an aging population, increased time pressure, increased leisure time, and advances in technology.

Question 13

The aging population and increase in life expectancy has spurred the need for

Accepted Answer

The aging population and increase in life expectancy has spurred the need for medical services, nursing homes, and limited-care facilities to care for senior citizens who are getting older and need assistance in living.

Question 14

More females in the workforce has created higher per-capita incomes, which has spurred the demand for

Accepted Answer

The answer of More females in the workforce has created...

Question 15

Increased time-pressure faced by people has spurred the demand for

Accepted Answer

Increased time-pressure leads people to seek goods and services that save time, such as lawn care and housecleaning services, to manage their busy schedules more efficiently.

Question 16

For the next decade, the largest growth in jobs is forecasted for

Accepted Answer

For the next decade, the largest growth in jobs is forecasted for registered nurses, caused by the increased need for medical care, especially of an aging population.

Question 17

The service sector as a percentage of GDP is greater than 70% for all of the following countries except

Accepted Answer

It is only 40% for China. All of the others are 70% or higher.

Question 18

In terms of service characteristics, intangibility refers to the

Accepted Answer

In terms of service characteristics, intangibility refers to the lack of tangible assets of a service that can be seen, touched, smelled, heard or tasted prior to a purchase, which makes the purchase decision of higher risk.

Question 19

In terms of service characteristics, perishability refers to the

Accepted Answer

In terms of service characteristics, perishability refers to the inability of a service to be inventoried or stored in advance of the purchase.

Question 20

In terms of service characteristics, inseparability refers to the

Accepted Answer

In terms of service characteristics, inseparability refers to the simultaneous production and consumption of a service, which means the service cannot be produced until the customer is ready to consume the service.

Quiz 9: Services Marketing

The components of the customer value package are price, technical service quality, functional service quality, and distribution.

All of the following would be examples of a pure service except

All of the following would be examples of a pure good except

The gross domestic product (GDP) is the sum of

The sum of all goods and services produced within the boundaries of a country is the

The service sector in the United States accounts for _____ percent of the country's GDP and 77 percent of the total U.S. employment.

The service sector in the United States accounts for 78.6 percent of the country's GDP and _____ percent of the total U.S. employment.

The GDP of France would include

The fastest growth service areas in the United States will be in all of the following areas except

The service sector's rapid growth in the United States is primarily due to the shift from a manufacturing-based economy to a services-oriented economy. The major stimulus to this shift is the movement to an information age spurred by

All of the following are factors that have contributed to the growth of the services sector except

All of the following are factors that have contributed to the growth of the services sector except

The aging population and increase in life expectancy has spurred the need for

More females in the workforce has created higher per-capita incomes, which has spurred the demand for

Increased time-pressure faced by people has spurred the demand for

For the next decade, the largest growth in jobs is forecasted for

The service sector as a percentage of GDP is greater than 70% for all of the following countries except

In terms of service characteristics, intangibility refers to the

In terms of service characteristics, perishability refers to the

In terms of service characteristics, inseparability refers to the