The expected (or actual) product is the product enhanced by the addition of extra or unsolicited services or benefits, such as a warranty, repair service, maintenance, and other services that enhance product use, in order to prompt a purchase.
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Q1: The core product is the fundamental benefit,
Q2: The augmented product is the basic physical
Q4: Durable goods are tangible products that have
Q5: Nondurable goods are tangible products that are
Q6: Marketing managers have classified consumer products into
Q7: Relative to the other categories of consumer
Q8: A brand is defined as a name,
Q9: A brand serves as a guarantee to
Q10: Brand equity entails a strong brand identity
Q11: The consumer perception of a particular brand
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