In terms of a brand strategy, multi-branding is using one brand name for more than one product.

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In terms of a brand strategy, multi-branding involves using different brand names for products that the firm sells in the same product category. For example, Procter & Gamble sells an array of products in the laundry detergent category, positioned to address every imaginable laundry need: Tide, Bold, Cheer, Dreft, and Era, among many others.

In Terms of a Brand Strategy, Multi-Branding Is Using One