At each step of the new product development process, the process can be either terminated or restarted for each product idea.
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Q26: In terms of a brand strategy, family
Q27: Information that cannot be communicated on the
Q28: The product line is the number of
Q29: The product length is the related brands
Q30: The product width is the total number
Q32: Radical or discontinuous innovations do not significantly
Q33: During the design and development stage of
Q34: Although test marketing can be a reliable
Q35: An important decision in launching a new
Q36: During the introduction stage of the PLC,
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